Women Franchisees at the Heart of ACE Models’ Mission to Empower South Africa’s Youth
Across South Africa, a growing network of women entrepreneurs is quietly transforming the lives of young people – one confidence-building class at a time.
ACE Models International, one of the country’s leading youth development and modelling institutions, is seeing many of its local franchises led by women who are building successful businesses, while making a meaningful impact in their communities.
Founded in 2005, ACE Models has helped shape thousands of young lives through training, mentorship, and life-skills development. While the organisation has produced internationally recognised talent – including Miss Universe Demi-Lee Nel-Peters – its biggest impact happens at grassroots level, where franchise owners mentor young people to develop confidence, communication skills, and leadership ability.
“Many of our franchise owners are women building thriving businesses while positively impacting the communities around them,” says Ari Powell, Operations Director at ACE Models International.
In a world increasingly dominated by screens and social media, ACE Models provides a refreshing alternative; encouraging young people to engage in real-world activities, build meaningful friendships, and develop healthy habits. From workshops and events to community initiatives, students are motivated to step out from behind their devices and actively participate in life.
Beyond the runway, the impact is profound. Many students discover newfound confidence that carries into the classroom, sports field, and eventually the boardroom. They learn how to present themselves professionally, speak with clarity, and pursue opportunities in the dynamic industries of beauty, fashion, entertainment, and beyond.
Importantly, ACE Models instils strong values – respect, resilience, kindness, and ambition – equipping young people not only for potential careers in the industry, but for life.

“ACE Models has always been about far more than modelling,” says CEO Joani Jacobs. “Our mission is to build confident young people who step into the world as leaders, professionals and role models.”
For many franchise owners, the business opportunity is just as transformative. The ACE franchise model is designed to be accessible and sustainable, with manageable overheads and diversified income streams that opens the door for aspiring entrepreneurs, particularly women, to build financially viable businesses while investing in youth development.
At a local level, franchise owners are doing far more than running businesses – they are shaping futures, creating jobs and mentoring the next generation of confident young South Africans.
With 25 new franchise opportunities now available across South Africa, ACE Models is inviting aspiring entrepreneurs, particularly women with strong community roots, to join a growing movement focused on empowerment, opportunity and leadership.
