South Africans spend more time in front of screens than any of the 45 nations included in a recent study, averaging 9 hours and 38 minutes per day — a staggering 58.2% of their waking hours1. It’s no surprise, then, that more than 50% of people5 in the country suffer from dry eyes. Whether it’s university students, office workers, or school children, Digital Eye Strain is becoming a national concern.
With smartphones, tablets, and computers now a constant part of daily life, more and more people are experiencing symptoms of digital eye strain — including dryness, irritation, and fatigue. This growing issue has created increased demand for targeted solutions like blue light-blocking eyewear and specially formulated eye drops.
Introducing Rohto Dry Aid Fresh Boost – from the World’s No.1 Eyecare Brand3 – an advanced formulation for relief from Dry and Tired Eyes
Developed specifically to combat dry, irritated eyes, new Rohto Dry Aid Fresh Boost features an advanced, clinically proven2formula that targets dry spots on the eye’s surface caused by tear film disruption. This condition can result from prolonged screen use, aging, hormonal changes (including menopause), environmental factors like wind and pollution, or even central heating and certain medications.
Using Rohto’s unique TEARSHIELD TECHNOLOGY®, Rohto Dry Aid Fresh Boost works to restore and stabilize the natural tear film, delivering long-lasting hydration and relief. It effectively alleviates common dry eye symptoms such as:
· Tired or dry eyes
· Burning or stinging sensations
· Itchy, gritty, or sore eyes
· General eye discomfort and irritation
The drops also contain menthol, which activates cold receptors on the eye’s surface4, offering a refreshing and cooling sensation upon application — helping your eyes feel instantly awakened and revitalized.
Formulated to mimic natural tears, Rohto Dry Aid Fresh Boost works across all three layers of the tear film to provide soothing, sustained relief and help return vision clarity to normal.
While reducing screen time remains the ideal goal, supporting your eyes with a scientifically formulated product like Rohto Dry Aid Fresh Boost is a practical step towards maintaining eye health in a digital world.
1. Electronics Hub. The average screen time and usage by country. [2024 Apr 18; cited 2025 Sept 06].
2. G. L. Torkildsen, MD., Andover Eye Associates. A randomized, Single-Center, Comparative Study of Rohto Dry-Aid and Systane Ultra in the management of tear film stability and visual function in patients with dry eye. NCT03183089; June 9 2017.
3. For five consecutive years. Source: IQVIA Global OTC Insight -Eye Care market defined as IQVIA OTC Group2 Eye Care selected in all available IQVIA Global OTC Insight countries for the period from 2020 to 2024 in SU, reflecting estimates of real-world activity. Copyright IQVIA. All rights reserved.
4. Robbins A, Kurose M, Winterson BJ, Meng ID. Menthol activation of corneal cool cells induces TRPM8-mediated lacrimation but not nociceptive responses in rodents. Invest Ophthalmol Vis Sci. 2012 Oct 9;53(11):7034-42. doi: 10.1167/iovs.12-10025. PMID: 22952122; PMCID: PMC3471555.
5. Twenty 20 Vision. (n.d.). Dry Eye Syndrome is common in South Africa. Do you have it? Retrieved from Twenty 20 Vision website.
RPR0925
