Softlips®, the trusted name in lip care, is proud to unveil its latest innovation: Softlips Magic Colour – a revolutionary lip balm that merges deep hydration with a personalised beauty experience.
At the heart of Softlips Magic Colour lies a unique colour-transforming technology that reacts to your lips’ natural pH to reveal a custom lip colour tailored just for you. No two shades are ever exactly the same—because beauty shouldn’t be one-size-fits-all.
“Today’s beauty consumer is looking for more than just hydration—they want smart, fuss-free products that enhance their natural features,” says Angelica Hendricks, Brand Manager of Softlips® South Africa. “Magic Colour delivers all that and more—it’s the perfect balance between science, skincare, and self-expression.”
The Magic in Every Swipe
- pH-activated tint that adapts to your lips for a personalised shade
- Nourishing ingredients that leave lips soft, smooth, and supple
- Sheer, buildable colour for a naturally radiant look
- Sleek, pocket-sized design ideal for on-the-go self-care
In a world where self-care meets self-expression, Softlips Magic Colour invites users to experience lip care in a whole new way—where the shade is as unique as your fingerprint.
Softlips Magic Colour is now available exclusively at Dis-Chem nationwide
