SMALL BACKYARD FARMERS ADD BIG TASTE TO ORYX

SMALL BACKYARD FARMERS ADD BIG TASTE TO ORYX DESERT SALT

Oryx Desert Salt is delighted to announce the launch of their brand new flavoured salt: Oryx Chilli Salt. The new flavour comes as a result of their exciting collaboration with Backyard Farms (BYF), a local, social-upliftment enterprise. BYF has created an innovative supply-chain business model, sourcing chillies from township-based, home and community gardeners, grown exclusively for Backyard Farm food products.

Oryx Chilli Salt is a full-flavoured salt that now adds a spark of chilli-fire warmth to any meal. Chilli-flakes make up 20% of the volume of each grinder, so you’re certain to get an umami burst of chilli-heat with every grind.

UPLIFTING LIVES. UPLIFTING FLAVOUR

Drawing on his many years of experience working in the food industry and running a variety of entrepreneurial ventures, Dom Johnson-Allen, the passionate driver behind the BYF initiative, saw the opportunity while he was operating an emergency feeding scheme during the pandemic. In consultation with women of the community he worked with, Backyard Farms was formed to create meaningful work and a modest income for 30-plus micro-farmers in Cape Town’s informal settlements.

Oryx Desert Salt chillies are predominantly grown and supplied by a community of Gogos in Gugulethu.

The micro-farmers grow chillies, fresh herbs and other veggies, which are bought by Backyard Farms to produce their table and cook-in sauces. BYF then markets and sells their sauce range to retailers country-wide. Their award-winning sauces are made using an innovative blend of dried, smoked and fresh chillies infused in rooibos tea, and are available from backyardfarms.co.za

Oryx Chilli Salt is the newest addition to Oryx Desert Salt’s growing range of gourmet, flavoured salts: Oryx Smoked Salt, Oryx Wine Salt and Oryx BBQ Salt. Look out for the forthcoming Oryx Citrus Salt and Oryx Herb Salt.

Oryx Desert Salt is a well-established South African brand, known for producing natural, pollution-free salt sourced from the pristine Kalahari Desert. Deep within the desert, lies a remote saltpan where crystal salt is harvested from underground streams running through ancient Dwyka rock formations tested to be 280-300 million years old, and then sun-dried under the hot Kalahari sun. The result is a 100% pure, naturally organic, nutritious salt.

Oryx Desert Salt is sustainable, coming from an ever-renewable and self-replenishing source in the Kalahari. Refillable, stylish, glass bottles with long-lasting ceramic grinder heads (so no plastic particles are ground into food!) encourage customers to refill their grinders over and over by buying value-for-money refill boxes.

In line with their ethos of sustainability, Oryx Desert Salt supports the practice of Refill Not Landfill.

Spot the iconic Oryx horns on restaurant tables and in retail stores nationwide. South African customers can find Oryx Desert Salt in premium Woolworths stores, Cape Union Mart, Pick ‘n Pay, Food Lovers Market, Dischem and Spar as well as most health shops and deli’s countrywide.

Also available in Whole Foods Market stores in the USA, Namibia, Qatar, Saudi Arabia, Kuwait, Bahrain, Germany, UK, Taiwan, Nigeria and launching in Australia next.