Dutch underwear and shapewear brand Magic Bodyfashion officially launched in South Africa this month together with their new ForEveryone Collection.
MAGIC Bodyfashion was one of the first companies to introduce Shapewear. Problem solving bras and accessories. In the late eighties, the idea of the “volume shoulder pad” trend was born in fashion. This resulted in the first step of creating a body shaping product line. Due to this heritage, MAGIC Bodyfashion owns the expertise of creating a product range with a great fit and that is all about comfort.
Not only are MAGIC Bodyfashion products functional and affordable, they also have an attractive and trend leading look, including a luxury line in Shapewear. MAGIC Bodyfashion offers a full wardrobe of Shapewear and each product has its specific function which is fabricated from high quality materials using the latest innovations. This also applies to all the Bras and Accessories.
MAGIC prides itself on their sustainability strategy MAGIC Cares. It is divided into three parts: environmental, which works on reducing the amount of paper/plastic and CO2 emissions; social, which is all about donations, employee programs and social movements and economic, which showcases their two sustainable collections.
“Sustainability has grown into an integral part of MAGIC Bodyfashion internally as well as externally. MAGIC Cares, by constantly improving and optimizing the use of sustainable material in our collections.” Comments Co-Founder Linda Leestemaker
“The initial discussions with Linda quickly affirmed that our two companies are aligned in that they share the same ethos, value and vision with regards to woman’s foundation wear and celebrating body positivity. We are very excited about the solutions MAGIC Bodyfashion offers. We are confident that it will be well received by our customers.” Dimitri and Penny Parolis
The initial launch collection